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What we do

Strategy before activity.

Tell Many helps businesses decide what to say, how to position it, where to focus and what marketing system is required to create meaningful growth.

The system

Marketing works better when every part supports the same commercial direction.

Strategy determines the focus. Positioning makes the value clear. Content carries the message into the market. Growth connects the work to commercial opportunity. We work across all four areas, but only recommend what the business actually needs.

Strategy

DECIDE WHERE TO FOCUS AND WHY.

 

We examine the business, customer, market and current marketing activity to identify the real opportunity and the issues preventing progress. The result is a practical direction that connects marketing decisions to business priorities.

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WHAT THIS CAN INCLUDE: 

Marketing audits; market and audience research; annual marketing planning; go to market strategy; campaign planning; fractional marketing leadership; team and partner direction.

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Positioning

MAKE THE VALUE EASIER TO UNDERSTAND AND CHOOSE

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We clarify what the business should be known for, who it matters to and how that value should be expressed. This creates a stronger foundation for the brand, sales conversations, website, campaigns and content.

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WHAT THIS CAN INCLUDE:

Brand positioning; offer and product positioning; messaging architecture; value proposition development; brand narrative; campaign concepts; creative direction; repositioning.

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Content

BUILD A CONSISTENT MARKET PRESENCE

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Content should not exist simply to keep a channel active. We create the strategy, themes, standards and systems that help a business communicate with clarity and consistency across the customer journey.

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WHAT THIS CAN INCLUDE:

Content strategy; editorial direction; social media strategy; thought leadership; website copy direction; newsletters; community management; photography and video direction.

Growth

TURN CLARITY INTO COMMERCIAL MOMENTUM

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We help businesses take a stronger position into the market, build relevant audiences and create more deliberate routes to growth. The work is shaped around the business model, market and stage of development.

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WHAT THIS CAN INCLUDE:

Audience development; strategic partnerships; market entry support; launch planning; channel strategy; customer journey improvement; campaign optimization; growth priorities.

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Specialist execution

THE RIGHT SPECIALISTS DIRECTED BY ONE STRATEGY

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When execution is required, Tell Many assembles and directs the relevant specialists around the brief. This may include designers, writers, social media specialists, photographers, videographers, developers, researchers and media partners. The team changes with the work. The strategic direction stays consistent.

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